These days it seems like loads more people are starting their own e-commerce store, and there’s a good reason for that. The e-commerce industry is huge, and now more than ever people want to buy their goods online over walking down to the mall. It’s just way easier. But how should you start an e-commerce store?
Here are the primary considerations:
- The platform you use, like Shopify – is it right for your needs?
- Your SEO and marketing efforts
- Your niche, and how broad or narrow you go
- Your website design and branding
- Existing competition
- Your profit margins
And actually, that’s just scratching the surface. It’s easy to see how this can get overwhelming!
Moreover, there is a high chance of failure when you start an e-commerce site, and there’s never any guarantee that your e-commerce site will succeed. The chance of failure is especially high when it’s your first time trying it.
My advice would be to just get our there and start a store, if you really want to, but at the same time do everything you can to minimize your mistakes. And as the common saying goes, it’s much easier to learn from the mistakes of others, than your own. That’s why you can do yourself a lot of good by reading up on existing stories and advice from people who have started stores, and this is a great article on e-commerce stories that I recommend reading through before you launch your store.